LA Lakers and Boston Celtics: A Victory For TV Ratings?

With 32 of a possible 63 titles between them, the Los Angeles Lakers and Boston Celtics are the most successful franchises in National Basketball Association (NBA) history. They’re also a boon to television ratings. When the Lakers and Celtics meet for another championship in this year’s NBA Finals starting in two days, Walt Disney Co.’s ABC may emerge a winner.

“This is best matchup ABC could have possibly hoped for,” Brad Adgate, research director at Horizon Media, a New York- based advertising company, said in a telephone interview. “It’s a classic rivalry -- cross-country, major markets and two teams loaded with history.”

Jeff Lindsey, a spokesman for ABC, didn’t immediately return an e-mail last night seeking comment.

The Lakers won their 15th NBA championship last season, while the Celtics won their 17th title two years ago.

Boston’s six-game win over the Lakers after the 2007-08 season yielded the highest television ratings for the NBA Finals in the past five years. It was the most recent championship- round meeting in one of sports’ most celebrated rivalries, which featured Magic Johnson and Larry Bird in the 1980s.

The 1987 championship series, the third showdown in four years between Johnson’s Lakers and Bird’s Celtics, was watched in 16.7 percent of U.S. homes, according to Nielsen Media Research. It was the highest-rated NBA finals that didn’t include Michael Jordan since Nielsen began keeping records in 1974.

“These teams have national followings and leaguewide followings,” said Phil de Picciotto, president of Athletes &; Personalities at the Los Angeles-based marketing and representation firm Octagon. “Anybody who’s a basketball fan appreciates what the Lakers and Celtics stand for.”

Made A Living On Lakers And Boston Celtics

Former CBS Sports president Neal Pilson, who used to sit alongside Boston President Red Auerbach during the NBA Finals, said his network “made a living” on the Celtics and Lakers. Pilson expects more ratings success this season.

“There’s every indicator from size of markets, to quality of the matchup, to the athletes themselves, to the history and tradition,” said Pilson, president of Pilson Communications, Inc., in Chappaqua, New York. “This definitely is a great matchup for the NBA and the networks.”

The teams met in the NBA Finals six times in the 1960s, featuring Hall of Famers such as Bill Russell and Bob Cousy for Boston and Jerry West and Elgin Baylor for Los Angeles. Wilt Chamberlain played for the Lakers in the 1969 Finals.

Kareem Abdul-Jabbar in Series

Kareem Abdul-Jabbar, the NBA’s career scoring leader with 38,387 points, helped lead the Lakers to NBA Finals victories against the Celtics in 1985 and 1987. Los Angeles is the second-largest media market in the U.S. behind New York, and Boston is seventh.

The Lakers are led by former Most Valuable Player (MVP) Kobe Bryant, who has averaged 29.4 points in 16 games this postseason. The Celtics are paced by a quartet of All-Stars in Paul Pierce, Ray Allen, Kevin Garnett and Rajon Rondo.

“Boston and L.A. -- wake up the echoes,” Pilson said in a telephone interview. “This is classic. The only thing that could spoil this matchup right now are blowout games or a four- game sweep. But it seems unlikely.”

Kobe Bryant and the Lakers won three of four regular-season basketball matchups against the Celtics. Los Angeles will host Game 1 of the best-of-seven championship series on June 3 at the Staples Center. Game 2 will also be played in Los Angeles, on June 6, before the series shifts to Boston for the next three games.

Phil Jackson Seeking Revenge

Lakers coach Phil Jackson, who has 10 NBA titles, said the loss to the Celtics two years ago still stings. During the offseason, after Los Angeles beat the Orlando Magic for the NBA title, Phil Jackson said he ran into Pierce at his daughter’s housing complex in Los Angeles and made it known he wanted a championship rematch.

“I said, ‘Get it back, we want to meet you in the finals,’” Phil Jackson said after beating Phoenix in the Western Conference finals. “So here it is almost a year later. We have this opportunity, both of us, to renew this rivalry.”

Since the Lakers moved to Los Angeles from Minneapolis in 1960, they’ve faced the Celtics 10 times in the NBA Finals. Nine of those championship series were decided in more than five games, with four going to a seventh game.

“You’ve got great star power and great tradition,” said Horizon Media’s Adgate. “The only other thing that ABC could possibly hope for is that the series goes seven games.”

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Is Lakers Ready For The Western Conference Finals?

Basketball superstar Kobe Bryant recently had fluid drained from his right knee and has not practiced in the week since their last game, and Andrew Bynum says his torn knee cartilage feels a little worse. Both will try to shake off their injuries Monday when Lakers face Phoenix in Game 1.

The Lakers haven't played since completing a sweep of Utah a week ago, but the circumstances are more considerable, the results more weighty when they begin the Western Conference finals Monday against the Phoenix Suns at Staples Center.

They're four victories away from a 31st appearance in the NBA Finals, but they'll get there only if Kobe Bryant and Andrew Bynum shake off knee injuries that have basically kept them off the practice court the last week. Kobe Bryant recently had a significant amount of fluid drained from his swollen right knee, The Times has learned, and hasn't practiced since the last round. Andrew Bynum practiced only once and said the torn cartilage in his right knee was "getting a little worse" after making it through Saturday's scrimmage.

Ready or not, here come the run-and-gun Suns.

"We need some different company out on the court," Lakers coach Phil Jackson said with a smile Sunday after yet another day of practice.

Phil Jackson was a little more somber when discussing Kobe Bryant and Andrew Bynum, the former averaging a solid 32 points a game in the conference semifinals, the latter totaling only six points the last two games against the Jazz.

Jackson, on Bryant: "He came out [Sunday] and shot a little bit and tried to get in rhythm. We hope that he's on board and his game is right at that point where it needs to be."

Jackson, on Bynum: "I thought he played well [Saturday] and we're hopeful that he's going to be at that level."

Neither Kobe Bryant nor Andrew Bynum spoke to reporters Sunday, but it's been unusual to see Bryant off to the side watching and Bynum padding around in flip-flops as teammates run up and down the court at the team's El Segundo training facility.

Their teammates have shrugged off their absence.

"At this point of the year, we need those guys during the game," forward Lamar Odom said. "If they've got something that's ailing or something that's aching, that's bothering them, I'd much rather have them ready for game time."

Phoenix Suns won't take pity on the Lakers, bringing an offense that created a sweep in the last round, the Suns throttling the San Antonio Spurs behind the ageless legs of Steve Nash, the lively pick-and-roll game of Amare Stoudemire and the suddenly consistent shooting of Jason Richardson.

The Suns are shooting an impressive 41.7% from three-point range and averaging 105.8 points in the playoffs, almost five more than the Lakers. They will push the pace with the ever-crafty Nash in an up-tempo offense that somehow has a degree of control to it.

"It's not so full-out run as, say, Oklahoma [City]," Jackson said. "This team has some sense behind what they're doing on their runs."

The Lakers will counter by pounding the ball down low to Pau Gasol and, if possible, Andrew Bynum. They also have put a premium on getting offensive rebounds to limit the Suns' fastbreak opportunities.

"That's something we're going to focus on," Lamar Odom said.

The Suns will have gone eight days since their last game, one more than the Lakers, and they'll have a minor slice of history on their side, having eliminated the Lakers in the first round in 2006 and 2007.

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Thanks For The Memories Lebron James?

It's in progress, just one Boston Celtics victory from completion after the Cavaliers' embarrassing 120-88 Game 5 meltdown Tuesday at home in their Eastern Conference semifinal series. In the most stunning on-court development of the season, two-time basketball shark ace player MVP LeBron James— the Cavs' leader, the homegrown star destined to deliver a championship after the city's 46-year drought — is faltering with an underwhelming, unfathomable playoff performance. It's not that he had 15 points on 3-for-14 shooting Tuesday.

It's that he disappeared.

All that against the backdrop of Lebron James' impending free agency and potential departure, hanging over the city like a dark, gloomy Lake Erie cloud. Lebron James demurs.

"We know what it takes to win as a team, but at the same time, we haven't played great basketball," Lebron James said without great passion after the game.

If Game 5 was a big game in his career, Game 6 today in Boston (8 p.m. ET, ESPN) looms the biggest. His reputation, at least temporarily, is at stake.

"You guys are crazy," Lebron James said after Wednesday's practice. "I'm 25, and you're talking about a reputation and legacy. C'mon.

"Man, I got more years and a lot more time to play this game. ... The only time I work out is to win an NBA championship, to compete for an NBA championship, and I'm excited we have the opportunity to do that here."

This is when the greats are special.

"I put a lot of pressure on myself, of course. That's the kind of player I am," Lebron James said. "That's how I hold myself accountable. ... I need one of those games, and I look forward to having one.

"I'm going to be ready for Game 6."

So that a Game 7 is forced back home.

Lebron James' Inconsistent Play

Cleveland general manager Danny Ferry assembled a team to win a title this season. He traded for center Shaquille O'Neal and signed guard Anthony Parker and forward Jamario Moon in the offseason and acquired forward Antawn Jamison at February's trade deadline.

Those moves helped the Cavs to a 61-21 record and home-court advantage for the playoffs. But they are not paying off now, the reverse of the Orlando Magic, who needed time to work newcomer Vince Carter into the system. The Magic are rolling.

Those are subplots. It all begins with Lebron James, who appeared disengaged at times during the game and indifferent in his postgame news conference.

"You don't know if I'm angry or not," James said after practice Wednesday. "If I show a sense of panic, guys follow my lead. ... If I say, 'Oh, we lost by 30 last night and we don't know what to do,' that's not right. That's not who I am."

Fire and brimstone is not Lebron James' style. But his team needs something now.

"The thing you're worried about is our consistent play, which hasn't been there," he said of the 3-2 series. "As far as being worried about the series, I'm not worried."

NBA basketball ace player Lebron James has been uneven, averaging 36.5 points and shooting 56.5% in two wins and 20.3 points and 36% shooting in three losses.

He brushed off questions about his strained right (shooting) elbow. "I don't hang my head low or make excuses about anything that may be going on because that's not the type of player and type of person I am."

Without James performing at an MVP level, the Cavaliers don't look like a championship team.

He is beloved in northeast Ohio. He grew up in nearby Akron, has an affinity for his hometown.

But how much does this postseason influence where James plays next season? What if he left the Cavaliers after a second-round exit? How would fans feel? James isn't thinking that far ahead.

"It makes no sense for me to look that way, say, 'This could potentially be my last game here or be our last game in Cleveland for the season,' " he said.

A loss to Boston has repercussions off the court, too. How much would James' departure hurt the franchise?

In 2003-04, Lebron James' first season with the Cavaliers, Forbes estimated the franchise was worth $258 million, 15th out of 30 NBA teams. In its latest NBA valuations in December, the Cavaliers were worth $476 million, an 84% increase.

Cavaliers owner Dan Gilbert told The (Cleveland) Plain Dealer, "The last two home playoff losses and the manner in which we lost does not come close to the high expectations all of us have. Our fans and supporters deserve more."

Boston does have some say in this. The Cavaliers are being outcoached and outplayed. The Celtics are defense first and foremost, and when they're healthy and getting offensive contributions from guards Ray Allen and Rajon Rondo and forwards Paul Pierce and Kevin Garnett, "They're as good or better than anybody," ABC/ESPN analyst and former NBA coach Jeff Van Gundy said.

Boston is playing its best basketball of the season at the right time, just the way coach Doc Rivers had hoped. That has left northeast Ohio angry, depressed and in a panic, and rightfully so.

Growing up here, James understands: "If I'm a fan from Cleveland and watching the game, I would have booed, too."

Cleveland sports fans haven't experienced a championship since the NFL Browns won in 1964.

Sports talk radio revealed frustration and resignation on the state of the Cavaliers. ESPN Cleveland radio host Tony Rizzo said, "I'm flabbergasted. I may be speechless. I don't know what to say."

But he really did.

"LeBron is going to go somewhere else and win a title," Rizzo said, hitting Cleveland fans where it hurts most, in the heart. "You choked in the biggest game of your career, and where you play next year — and I don't think it's going to be here — this is going to follow you."

Darrell Mayo, 38, is a life-long Cleveland resident. After so many disappointments, Mayo conditioned himself for what seems like the inevitable finish.

"I tell people, I'm a Brown fans, I'm a Cavs fan, I'm an Indians fan. For many years, I used to be one of those die-hard fans," Mayo said. "I took my emotions out of it. Now I go off of what I see and not what I feel. I still root for the team."

So where has it gone wrong? Did O'Neal's return after missing 23 games with a thumb injury mess with coach Mike Brown's rotation?

Brown's distribution of minutes, especially with his big men, has been inconsistent. He barely played center Zydrunas Ilgauskas in the first four games, then gave him quality time in the first quarter of Game 5.

O'Neal played 49 seconds in the fourth quarter of Game 4. J.J. Hickson gets minutes one game and not the next. When pressed, Brown has been diplomatic, trying to massage egos and protect the sanctity of locker room talk.

His demeanor changed after Game 2. The playoffs can do that, especially with so much at stake, including his job. He joked after the Game 1 victory. But the jovial coach who likes to chitchat about life outside of basketball disappeared after Game 2. Even after the Game 3 win, his mood was serious.

"I'm bothered about me not putting them in a better position to win," Brown said. "I have to change my mind-set and attitude to make sure I'm focused just as much as they are."

James supported his coach Wednesday when asked about the game plan: "The whole coaching staff and I agree with the system that they put in. We've been successful in the postseason, we've been successful in the regular season."

In the playoffs, the story line can change quickly. If the Cavs win Game 6, the series finale is Sunday in Cleveland.

The pressure would shift to Boston.

"They have to play one great road game," Van Gundy said of the Cavaliers. Brown said they would learn a lot about themselves in Game 6. We'll learn more about James.

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LA Lakers Wins In Game 2; Kobe Bryant Finishes 39 Points

All-Star basketball player Kobe Bryant scored 39 points and the Lakers pushed themselves away from the Oklahoma City Thunder, 95-92, in Game 2 of their first-round series last night at Staples Center. It wasn't easy, the game coming down to Jeff Green's missed three-point attempt at the buzzer, but the Lakers took a 2-0 lead in the best-of-seven series. The Lakers, however, took another tight one from the Thunder, Kobe Bryant making 12 of 28 shots and 13 of 15 free-throw attempts, just enough to move age and experience past youth and innocence.

Kobe Bryant had 15 points in the fourth quarter, seven from the free-throw line. Pau Gasol was the only other Lakers player in double-digit scoring, finishing with 25 points and 12 rebounds. Ron Artest missed eight of 10 shots and Lamar Odom missed seven of nine shots. The Lakers could have made things a little easier in the end, but Bryant and Gasol each missed one of two free-throw attempts in the final 15.1 seconds, allowing the Thunder to stay within striking range.

On the Thuders side, Kevin Durant had 32 points and Russell Westbrook had 19 to lead the Thunder. The Lakers led after three quarters, 73-69, but the loudest roar up to that point came when Craig Calloway, a 29-year-old from Compton, won $235,000 by making a halfcourt shot before the fourth quarter in a promotion sponsored by The Mirage hotel. Getting the ball inside was part of the Lakers' game plan after they went over video from Game 1. 

 

Rusell Westbrook carried the Thunder early in the third, and Durant scored their final five points to leave them trailing 64-56 going into the final 12 minutes. Fisher, Artest and Odom were in foul trouble and Bryant scored a single point on a free throw as they played to a draw in the third.

The Thunder outscored the Lakers 26-20 in the second quarter, when Los Angeles got away from the inside game of Bynum and Gasol and settled for jump shots instead. Their 17-point lead dwindled to 47-39 at the break.

Pau Gasol made eight of 14 shots, but Andrew Bynum had only six shots going into the fourth quarter. When he got the opportunities in the fourth, he didn't take advantage, finishing with six points on three-for-nine shooting. Andrew Bynum ignited the Staples Center crowd with a monster one-handed dunk over a defenseless Nenad Krstic in the second quarter that pushed the Lakers’ lead to 17.

The Lakers came out blazing against the overwhelmed Thunder, pounding the ball inside to Bynum and Gasol while shooting 54 percent and taking a 27-13 lead in the first quarter. In the playoffs for the first time since moving from Seattle two years ago, the Thunder shot 26 percent, leading to their fewest points in an opening period all season.

However, Oklahoma City settled down the rest of the way, but never got closer than six points against the defending champions, who are seeking a third straight trip to the NBA finals.

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NBA Star Kobe Bryant Will Not Play For Final 2 Game

Shortly after proclaiming to reporters Sunday he would play the Lakers' final two regular-season games, guard Kobe Bryant sent a text message at 8 p.m. to LA Lakers Coach Phil Jackson that suggested otherwise. He sat out games last week at Denver and Minnesota to rest his finger, along with a swollen right knee and a sprained ankle. 
 

That means the next time Kobe Bryant suits up will be Game 1 of the first round of the NBA playoffs, an absence a team spokesman said was because of Bryant's four-month-old fractured right index finger. After the Portland game Kobe Bryant told reporters he planned on playing in Los Angeles' last 2 games this week to "sharpen up" against Sacramento and against the Clippers but the 12-time All-Star changed his mind Sunday night, relaying in a text message to head coach Phil Jackson that he "probably shouldn't play the last two games the way he felt," Jackson said. 
 

LA Lakers 12-time All-Star Kobe Bryant, who didn't talk to reporters after Monday's practice, has felt dinged up all season, playing through assorted injuries including a fractured right index finger, back spasms, a sprained left ankle and a sore right elbow. He recently sat out two games because of a swollen right knee, only to return Sunday in the Lakers' 91-88 loss to Portland. In that contest, Bryant scored 20 points on only eight of 23 shooting and missed two key free throws in the final minute. 
 

LA Lakers guard Kobe Bryant has also played through a strained right elbow, lower back spasms and a strained groin at various points of the season. Kobe Bryant ticked past the vaunted 1,000 career-games plateau this season and has played 44 playoff games over the course of the past two postseasons, in addition to his service to USA Basketball in the 2007 FIBA Americas championship in Las Vegas and the 2008 Olympics in Beijing.

He ended his consecutive games played streak of 235, the fifth longest among current NBA players at the time, because of his left ankle injury, missing five games plus the NBA All-Star Game at Cowboys Stadium, a spectacle played in front of the largest crowd ever to witness a basketball game.

"A lot of it I think was Kobe's choices of shots, specifically referring to his guard's 8-for-23 shooting total Sunday, stretching Bryant's three-game shooting slump to a dismal 21-for-70 (30 percent). "He's taken some tougher than natural or normal type of shooting chances and I think that's contributed to his poor shooting." LA Lakers Coach Phil Jackson said.

Kobe Bryant has an avulsion fracture, in which a tiny fragment of bone tears away near a tendon or ligament. The former MVP has been slowed by the injury since he first broke it in a game against the Timberwolves in early December. Kobe Bryant hurt the top joint on the index finger on his right hand while reaching for a pass along with Minnesota's Ryan Gomes.

The defending champion LA Lakers are the No. 1 seed in the Western Conference playoffs. Kobe Bryant was the highest vote getter in the Western Conference. He will be replaced by a hometown player — Jason Kidd of the Dallas Mavericks. Also out is Allen Iverson, due to a family matter, to be replaced by the Knicks David Lee.

Kobe Bryant sprained his ankle when Lamar Odom stepped on his foot during the LA Lakers win over Charlotte. He sat out the next three games, saying his ankle was too sore to push off and run on. The Lakers still won those three games, with Pau Gasol leading the way and improved Lakers defense over all.

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